Volunteering Non-Profits Non-Profits Details

About Good+Foundation

Below is an overview of the projects we are supporting on the platform, their status as well status updates for projects that have been funded

our Team

Our Values

Good+ partners with a national network of social service programs to pair goods — such as cribs, car seats and diapers — with programming such as Early Head Start and Head Start in a way that incentivizes parental engagement while heightening the impact of these services.

The COVID-19 pandemic has made our work more critically important than ever before in our history. The Congressional Budget Office’s 10-year projections forecast that the U.S. unemployment rate will stay above pre-pandemic levels until after 2030, so we find it crucial to our mission that we continue to be a reliable source of basic needs for parents and families.

Since the beginning of the crisis in March, Good+ has distributed $3.5 million worth of goods, including more than 1.8 million diapers, across all five boroughs of New York City. In addition, we have granted $60,000 to provide for immediate needs such as groceries, medicine and rent for around 2,000 individuals.

Good+Foundation is a leading national nonprofit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers and caregivers, creating an upward trajectory for the whole family.

After Good+Foundation Founder and President Jessica Seinfeld had her first child, Sascha, in 2000, she began to notice the amount of “stuff” it takes to raise a child, all amounting to staggering costs. She was grateful to have a support system ensuring that she had everything she needed throughout this journey, but it left her wondering how parents without those means could afford the things that a growing child needs. Good+ (then Baby Buggy) started in 2001 when Jessica began collecting gently-used items from friends in New York City whose children had outgrown them. As the daughter of a social worker and the granddaughter of a single mother, Jessica recognized the impact that strategic interventions can have on vulnerable families.

Nearly two decades later, Sascha is in college, and Good+ has scaled up tremendously. We have grown from a local NYC nonprofit that was primarily focused on getting goods to help infants and toddlers to a national operation that distributes new product and uses a two-generation approach to poverty reduction. We distribute this product to a thoroughly vetted national network of partners via a model that incentivizes parental participation in programs such as co-parenting classes, employment assistance, high school equivalency attainment, life skills training and more.

Good+ has provided support to more than 30,000 fathers in cities across the country since increasing our investment in fatherhood. As a result, mothers are getting more support, children are getting greater access to their fathers and men are learning how to become the dads they want to be.

Industry,Innovation And Infrastructure

Our Projects

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Our Achievements

Open Projects
Successful Projects